I’m going through the top 10 reasons why a business should consider using cartoons in their marketing or advertising. Number 10 was all about cartoons are colorful and you can read that post here. Reason #9 why you should consider cartoons for your advertising is that everybody loves cartoons.
Okay maybe not everybody, but cartoons are very popular. Take a look around you at all the commercials and advertising that is done with cartoon characters. Geiko, Walt Disney, Esurance, General Mills, Johnson & Johnson, and the list could go on. Many of these examples are animated cartoons on TV, but these animations are a result of our cultures fascination with the cartoon. In the early years of newspapers before movies and television, the comics in the newspaper were they way newspaper companies would get people to buy newspapers. The comic strip was a way of entertaining the reader and maybe making fun of social and cultural issues. Millions of boys and girls grew up reading only the comics section of newspapers.
This love affair with cartoons continues today but just not as much in the newspaper anymore. Because of the internet cartoonists can publish his or her work for virtually zero money on hosted blog websites like WordPress, Blogger, and Tumblr. No longer held by the limited space on one comic page in a newspaper, the cartoonist can illustrate full color large works of art and post it on the internet which can attract thousands of visitors a day without going through the usual channels of syndicates and editors. So what does this mean. People are reading more cartoons than ever before! Good or bad, poorly drawn or expertly crafted, clean humor or x-rated cartoons are out there in all shapes and sizes.
So why does this apply to a business that is considering to use cartoons in their advertising? Well since people love cartoons, it is almost a guarantee that the cartoon will be read. A well crafted cartoon that compliments the message you are trying to share with your customer can change your email or direct mail from junk mail to a keeper. If the cartoon is funny it might be shared with friends or be clipped out and hung at a desk or on a refrigerator.
Using cartoons in your marketing or advertising doesn’t have to involve fully developed animated cartoon characters on television like the list of large companies I mentioned earlier. It could be as simple as using a single frame cartoon to open up a presentation, or post it along side a article you are writing on your blog. Find topical cartoons that are relevant to your business and share them on your company Facebook page or in your Twitter account.